Still Free

STILL FREE Viral Vedio won a Cyber Lions Grand Prix.

Agency: Droga5, New York

Synopsis:
Designer/Graffiti artist Marc Ecko founded Ecko Unltd in 1993. Today the company has revenues in excess of US $1billion. Our objective was to reinforcing Ecko's graffiti heritage to enhance both the Ecko brand and street credibility. We created a controversial viral film not only to be viewed, but debated at length. The film depicts graffiti artists breaking into Andrews Air Force Base and tagging Air Force One with "Stillfree". StillFree is the company mantra. Released to 20-targeted websites, our audience then championed it to the widest possible audience - reaching every major website/blog and news network in the country.