Cannes Lions - Film Grand Prix

Title: NOITULOVE
Category: Alcoholic Drinks
Advertiser: GUINNESS

Synopsis:
Three young men at a bar drink Guinness. Suddenly the action pauses and the film starts to play in reverse. The men walk backwards out of the bar. As they walk they seamlessly go back down the evolutionary chain through hundreds, thousands, millions of years. Super: GUINNESS. Good things come to those who wait.

Agency: ABBOTT MEAD VICKERS.BBDO, London